Snapchat Growth · July 8, 2026 · 5 min read
What to Say When Someone Opens Up to You (Why 'That Sucks' Backfires)
Not sure what to say when a friend opens up? 'Aw, that sucks' quietly pushes people away. Here's the empathy move that actually makes them feel seen.
A friend finally tells you the real thing — the breakup, the rejection, the bad week they've been hiding behind "I'm fine." Your heart's in the right place. You type back, "aw, that sucks for you." And somehow… the conversation goes quiet. They thank you. They change the subject. You did everything right and still feel like you missed.
You didn't imagine it. You reached for empathy and grabbed its evil twin instead.
The near enemy nobody warns you about
Brené Brown's Atlas of the Heart borrows a sharp little idea: every good feeling has a near enemy — a state that looks almost identical to the real thing but quietly corrodes it. The far enemy of empathy is obvious cruelty; you'd never do that. The near enemy is the sneaky one. It wears empathy's coat, feels generous, and still leaves the other person more alone than before.
"Aw, that sucks for you" is the near enemy in action. It's sympathy — I feel sorry for you, over there, in your bad situation. It's kind, but it draws a line. You're up here, fine; they're down there, struggling. Pity does the same: it feels like caring but it puts distance between you. And distance is the exact opposite of what someone wants when they finally open up.
Empathy is different. Empathy isn't "I feel sorry for you" — it's "I get it, I've been there too." It climbs down to where they are instead of waving from the ledge. That's the whole game.
Why "that sucks" actually pushes people away
When someone shares something vulnerable, they're making a quiet bid: can you meet me here? Sympathy answers by accident with no, but I'm sorry you're down there. It tidies the moment up, hands them a verbal pat, and signals — without meaning to — that you'd like to move on now.
The other classic miss is jumping straight to the fix. "Have you tried…", "at least…", "you should just…". Brown's point is that connection almost never starts with a solution. People rarely open up because they want your action plan; they open up because they want a witness. Lead with the fix and you've answered a question they didn't ask.
So the bid gets withheld next time. They learned you're a little unsafe to be real with — not because you're a bad friend, but because you reached for the near enemy twice.
The move that actually lands
Real empathy is less about the perfect sentence and more about a direction: reach back into your own version of the feeling, and meet them on level ground. A few ways that sounds in a real chat:
- Name it, don't pity it. Instead of "that sucks," try "that sounds genuinely lonely" or "ugh, that's the kind of thing that sits in your chest all day." You're naming the feeling, which tells them you actually heard the content, not just the headline.
- Borrow your own memory. "I've been on that exact end of a left-on-read and it wrecks you for a day — I'm not gonna pretend it's nothing." You're not hijacking the moment to talk about yourself; you're proving you can find the feeling in your own past, which is what "I've been there" really means.
- Ask one open question instead of prescribing. "What's the part that's hitting hardest?" beats "here's what I'd do." It keeps them in the driver's seat and the conversation breathing.
- Say the honest small thing. "I don't have anything smart to say, but I'm really glad you told me." Brown's research keeps landing here: people don't need you to fix it. They need to not be alone in it.
Notice none of these require you to be wise, or to have the answer, or to perform deep emotional intelligence. They just require you to climb down off the ledge. That's it.
You can't reach for a feeling you can't name
There's a reason "that sucks" is the default: it's vague. Sucks is the emotional equivalent of "stuff." The more specific you can get about what they're actually feeling — disappointed, blindsided, embarrassed, quietly relieved — the more it lands, because specificity is proof you were paying attention. This is the same muscle that makes a bio readable instead of generic, and it's worth building on purpose; we get into it more in the case for opening up and being vulnerable and in why empathy is a skill, not a personality trait.
The good news: it's learnable. Empathy isn't a gift some people are born with and you missed. It's a direction you can choose in the next message you send.
Where this matters most
Snaptle exists for the moment before any of this — finding a few people worth being real with in the first place. We match you with verified people who actually share your interests and are open to connecting, so your chats fill up with friends instead of one-letter ghosts. But interest-first matching only opens the door. What turns a new shoutout buddy into someone you trust is the small stuff: showing up when they finally drop the "I'm fine" act, and meeting them on level ground instead of patting them from a distance.
The next time someone opens up to you, skip the near enemy. Don't pity them — join them. That's the difference between a contact and a connection.
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