Snapchat Growth · June 20, 2026 · 2 min read
Snapchat+ Charms: What Every Charm Actually Means (2026)
Snapchat+ Charms quietly show up next to friends and group chats — astrological matches, BFF badges, distance, and more. Here's what every Snapchat Charm means in 2026.
If you've got Snapchat+, you've probably noticed little badges appearing in your friendship and group chat profiles — a zodiac match, a "BFF" tag, a number counting something. Those are Charms, and they're Snapchat's way of putting fun, shareable facts about a friendship right where you can see them. Here's what the Snapchat+ Charms actually mean in 2026.
What Charms are (and where to find them)
Charms are small badges that live in the Friendship Profile (tap a friend's Bitmoji, then their name) and in Group Profiles. They're a Snapchat+ feature, so you need the subscription to unlock the full set — though some basic ones show up for everyone in a chat with a subscriber. Wondering if the whole thing is worth paying for? We covered that in Is Snapchat+ worth it?.
The most common one-on-one Charms
- BFF Charm — you're each other's #1 best friend. It pairs with the 💛 yellow heart from the friend emojis.
- Astrological Compatibility — shows both of your zodiac signs and how "compatible" Snapchat thinks you are. Pure fun, not science.
- Birthday Charm — flags when their birthday is coming up.
- Snap Star / Replays — highlights when one of you replays the other's Snaps a lot.
- Distance Charm — roughly how far apart you two are (only if location is shared).
- Friend-iversary — marks how long you've been Snapchat friends.
Group chat Charms
Group profiles get their own Charms that describe the whole chat:
- Most Snapped — who sends the most in the group.
- Group Astrology — the blended "vibe" of everyone's zodiac signs.
- Member count and group age — how big the chat is and how long it's existed.
Do Charms mean anything serious?
Not really — and that's the point. Charms aren't a status system like Snapchat Planets or the best-friend emojis. They're lightweight, often funny prompts designed to give you something to react to and screenshot. A "low compatibility" astrology Charm with your best friend is a bit, not a verdict.
Charms are conversation starters, not scoreboards. The best ones just give you a reason to Snap someone first.
Charms decorate your circle — Snaptle helps you build it
Charms are a fun layer on top of friendships you already have. What they can't do is introduce you to anyone new. When you want to actually grow your circle — find people who match your interests and are open to connecting — Snaptle does that part: verified, niche-matched people worth adding, so you've got more friendships for those Charms to show up on.
Get Snaptle and turn new connections into real friendships.